Lead Generation Website
Guides

Guides for local businesses.

Practical, plain-English guides on landing pages, local SEO and enquiry forms.

What makes a landing page convert for tradespeople

A practical checklist for trade landing pages: one clear service and area, fast mobile loading, proof you can back up, and a short enquiry form.

Lead generation website vs directory listing

Directories and lead marketplaces versus your own lead generation website: how each works, who owns the enquiry, and when it makes sense to use both.

Local SEO for London trades without a shop front

How service-area businesses in London can approach local SEO honestly: one Business Profile, hidden addresses, area pages with substance and consistent details.

UK GDPR basics for enquiry forms

Plain-English UK GDPR basics for small business enquiry forms: what to collect, privacy notices, consent wording, form processors, retention and cookies.